WSOP.COM AND 888POKER TO SHARE SOME POKER PLAYER LIQUIDITY IN NEW JERSEY

$130,000 Shared Weekly and Daily Guaranteed Poker Tournaments

ATLANTIC CITY (Jan. 12, 2015) – WSOP.com and 888poker.com, two of the leading, licensed online poker sites in New Jersey, announced today they will begin sharing limited player liquidity immediately across their online poker rooms in the Garden State. Online poker players in New Jersey will benefit from increased prize guarantees for tournaments and a greater number of players available for cash games.

Micro and low-limit cash games and select tournaments will be part of the shared liquidity. Each site will continue to maintain its individual reward and VIP programs and players will earn points towards these programs only when they play on the specific site. Both WSOP.com and 888Poker have agreed to limit the liquidity share to specific cash game and tournament tables in order to effectively monitor and ultimately determine what the right mix will be for the customer base.

“This is an excellent step forward for us and should help in building a larger audience and player base for online poker in New Jersey,” said David Licht, CEO of the All American Poker Network (AAPN), the joint venture between 888 holdings and Avenue Capital. “Shared liquidity will help create a better player experience, we hope will attract a diversity of players and begin to bring poker to a broader audience once again.”

“It is important we continue to experiment and look for new ways to create stickiness,” said WSOP.com Director of Online Poker Bill Rini. “Customers used to playing on our site will not notice anything different, except more robust action and bigger prize pools. We also hope this will help expand the market by offering more variety.”

WSOP.com and 888poker.com will begin sharing $130,000 in guaranteed tournaments each week in addition to Limit and No-Limit Texas Hold’em cash games and sit & go’s. The following multi-table tournaments will be available on a daily and weekly basis on 888poker.com and WSOP.com in New Jersey.

  • $5,000 Nightly – 9pm EST
  • $10,000 Nightly – 7pm EST
  • $10,000 Sunday – 8pm EST
  • $25,000 Sunday – 3pm EST

The cash games sharing liquidity between WSOP.com and 888poker are as follows:

  • No Limit Texas Hold'em tables with stakes up to $0.25/$0.50
  • Fixed Limit Texas Hold'em tables with stakes up to $0.50/$1.00
  • All Sit & Go’s with buy-ins up to $5

The new daily guaranteed tournaments and shared liquidity cash games start today. The two Sunday tournaments and the increased prize pool for the Big Sunday tournament begin on January 18, 2015. Players can access these tournaments from either the WSOP.com or 888poker.com software within the State of New Jersey.

Must be 21 and present in the state of New Jersey to play. Know When to Stop Before You Start® Gambling Problem? Call 1-800-GAMBLER. ©2015 Caesars Interactive Entertainment, Inc.

FORWARD LOOKING STATEMENTS
This press release includes “forward-looking statements.” You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue,” “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, the benefits of shared player liquidity in New Jersey on player experience, increased prize pools and increases in player participation. These forward-looking statements are based on current expectations and projections about future events.

You are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified, and, consequently, the actual performance of CIE and the benefits of shared player liquidity in New Jersey may differ materially from those expressed or implied by such forward-looking statements. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. CIE disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated or, if no date is stated, as of the date of this press release.

ABOUT 888Poker / All American Poker Network (AAPN)
888Poker is fully licensed in the state of New Jersey and offers 24/7 real money poker through its award winning software. The All American Poker Network is a joint venture in the U.S. between 888 holdings and Avenue Capital. 888poker provides customers with cash games, Sit –n-Go’s and multi-table tournament offerings, including unique features such as private games with friends, beginner’s lobby, quick seat and favorites. Play on-the-go with the us.888poker.com mobile apps available FREE for Android and for iOS. For more information about this release or 888.com and its house of brands, please contact PR.US@888holdings.com

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport's top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker's longest running tournament in the world, dating back to 1970. In 2014, the event attracted 82,360 entrants from 110 different countries to the Rio in Las Vegas and awarded over $227 million in prize money. In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. In 2013, the WSOP successfully added WSOP Asia-Pacific in Melbourne, Australia, and launches real-money online poker in Nevada and New Jersey via WSOP.com.

ABOUT CIE
Caesars Interactive Entertainment, Inc. (CIE) was formed in 2009 and is one of the world’s leading interactive social and mobile casino-themed game providers. CIE also owns the World Series of Poker, the largest and most prestigious poker tournament in the world, with mobile and Facebook game offshoots. In addition, CIE owns Playtika, Buffalo Studios and Pacific Interactive, three social games developers with popular titles that include Slotomania, Slotomania Adventures, Caesars Casino, House of Fun, Bingo Blitz and Bingo Rush. CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio.

CONTACT:
For more information about this release or us.888.com, please contact us at PR.US@888holdings.com.